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I was doing my normal procrastination from working on The Beast and was reading a post about ebook formatting oddities over at Dear Author, when I hit this doozie of a comment (number 7) by Susan Helene Gottfried:
Um, exsqueeze me?
If you are putting your product out there, you had better know that you are offering ALL customers, no matter what their desired format is, the BEST product you can possibly offer. To not do so and to be completely unaware of what EACH format looks like is an insult to any reader who purchases your product. I don't care about future books or lame ass attempts at promotion--the best promotion you can have is a good looking product that is formatted properly, free of egregious grammar errors and misspellings. There is no excuse. Period.
The onus is on the publisher or author (if that author is self publishing) to not only understand how to properly code a book but also to do some quality control. I, as the customer, could not give a flying hoot if there are too many "bugs to work out". If your product looks like shit, then it had better be free or you had better be willing to offer me my money back.
This just speaks to laziness and an utter disrespect towards the readers. You are not doing your best if you turn a blind eye to the files you are throwing out into the world. This is not like accidentally tucking your skirt into your undies, this *is* mooning me because you don't give a rat's arse.