For most digital pubs, blurbs are submitted by the author. The blurb gives me an indication about the skill of not only the author but also the quality control of a pub.
The cover and blurb are my introduction to an author, and in some cases, an introduction to a publisher. What does it say about a publisher that is willing to put a bad blurb up on their website, like say this one:
Let's be clear--the author is not the only one responsible for bad blurbs (unless, of course, the work is self published). Why would a publisher post this? Where was the editor when this blurb was posted? Surely each publisher has someone in charge of some semblance of quality control? I will not only judge a book by its cover but its blurb. If this is what an author and pub are comfortable with customers seeing, if this is a best effort, then what does the actual product look like?
This gets my wagging finger of shame.
Thanks go to Girrlit's Books for the link.